Kotler on Marketing by Philip Kotler
Special Price
NPR 1,041.60
Regular Price
NPR 1,120.00
In stock
SKU
book-9780684860473
About The Book
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
| Author | Philip Kotler |
|---|---|
| Publisher | Simon & Schuster |
| Publication date | 20 August 2001 |
| Language | English |
| Number of page | 272 pages |
| Product Dimensions | 15.2 x 2.5 x 23.3 cm |
| Binding | Paperback |
| ISBN | 9780684860473 |
| In the box | 1 x Main Product |
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