Fanocracy: Turning Fans Into Customers and Customers Into Fans by David Meerman Scott and Reiko Scott
NPR 960.00
In stock
SKU
book-9780593084007
About The Book
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers? ardor into buying powe
| Author | David Meerman Scott |
|---|---|
| Publisher | Portfolio |
| Publication date | 7 January 2020 |
| Language | English |
| Number of page | 304 pages |
| Product Dimensions | 14.71 x 2.51 x 21.64 cm |
| Binding | Paperback |
| ISBN | 9780593084007 |
| In the box | 1 x Main Product |
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