The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
NPR 720.00
Out of stock
SKU
book-9780316346627
About the Book
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
| Author | Malcolm Gladwell |
|---|---|
| Publisher | Time Warner Book Group |
| Publication date | 1 January 2002 |
| Language | English |
| Number of page | 301 pages |
| Product Dimensions | 12.9 x 2.5 x 19.8 cm |
| Binding | Paperback |
| ISBN | 9780316346627 |
| In the box | 1 x Main Product |
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